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We’re in the Business of Trust and Transformation

As I sit down to write this, Gauge is approaching our tenth anniversary. Nearly a decade ago, my co-founder Daniel Augustine and I set up a desk in his dining room and plunged into this big idea we called Gauge. Since that day, we’ve worked hard to pinpoint and communicate our ultimate end goal. What […]

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Contextual Commerce: The Future of Shopping

The Dawn of a New Age of eCommerce Contextual commerce. Micro moments. Frictionless commerce. Conversational commerce. These strategies have all been hailed as the future of eCommerce. They have different names, but share the same essential concept: Using creative and convenient methods to reach customers during critical moments. We can all agree that the future […]

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Creating Facebook Ads in MailChimp

How to Set Up Facebook Ads in MailChimp

As previous blog posts have shown, at Gauge we’re big fans of MailChimp. This marketing automation platform is known for its simple yet powerful email marketing tools. But did you know you can also use it to create and publish ads on Facebook and Instagram? There are some real benefits to using MailChimp instead of […]

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How to Make your Website ADA Compliant

How To Make Your Site ADA Compliant

Compared to brick and mortar stores, the Americans with Disabilities Act (ADA) regulations for eCommerce stores are relatively lax. You don’t need a certain number of fire exits or sprinkler heads. You don’t need handicapped parking spaces, wheelchair ramps, or bathroom stalls designed specifically for people with disabilities. Though eCommerce doesn’t have any of those […]

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Value Pricing vs Hourly Billing

Value Pricing vs. Hourly Billing. Which is Better for Partnerships?

The billable hour is lazy. Most service companies bill at an hourly rate, for a few reasons. It’s easier to bill hours as they accrue than to create a thorough, accurate estimate in advance. It limits risk for the agency on projects with many variables which may drastically affect the amount of work needed. It […]

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Amazon Prime Day: The Full Download

Amazon Prime Day 2017: The Full Download

This year’s Amazon Prime Day marked the largest sales day in Amazon’s history. They pulled out all the stops with amped-up advertising, better deals, and an improved user experience. Amazon learned from the issues of their past and delivered the sale of a lifetime. In the latest press release from Amazon, the “company that sells […]

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