Blog

Shopify United 2017 Recap

Shopify Unite 2017 Recap

Amazing experience: that is my personal summation of a great few days in San Francisco at Shopify Unite 2017. Between the product releases, Shopify Plus networking events, and the general accessibility of everyone, from the CEO to the new junior account manager, the conference was nothing short of awesome. Daniel and I got to attend […]

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Magento Imagine 2017 Recap

Another Magento Imagine has come and gone and man was it fun to see some of our colleagues, clients, and friends again!  Between the great breakout sessions, networking events, and organic conversations Gauge (Mike, Mark, Daniel, DJ, and Liz were there) had a great time.  Here are a few takeaways from the event.   Partners […]

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Interview process

Building Your eCommerce Team: The Interview Process

We started this blog series by discussing three keys of successful hiring: Vision & Values, Skills & Fit, and Candidate Compensation. Interviewing is simply the process of gauging how a candidate aligns with these keys. Today I’ll explain why a defined, collaborative hiring process is a great way to do that. I’ll guide you through […]

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Building Your eCommerce Team: Hiring Materials & Tools

Welcome back to our hiring series, Building Your eCommerce Team. We’ve already stressed the importance of building your eCommerce team, because your business can’t grow unless your team does. We’ve also explained three key ideas to understand before you start hiring: Framework, Mindset, & the Value of Preparation. Today we’ll dive into the hiring materials […]

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Optimizely Usability Testing

Why A/B Testing is Important – 3 Quick-Win A/B Tests

We’ve all been in meetings where there are plenty of people with great ideas on how to fix or improve things. Maybe you want to improve your website conversion rate, or add a new customer-requested feature, or find a creative way to fix a reported bug. Most of the time, these suggestions are based on […]

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Top Recommended Shopify Apps

Gauge’s Top Recommended Apps for Shopify

Shopify has invested a significant amount of time and resources to its core platform over the last few years. Their out-of-the-box marketing tools, marketplace integrations, and merchandising features equip retailers with many of the resources needed to run a lucrative business.  However, the standard features do have their limits. The platform has to stay true […]

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