Search Engine Optimization Overview
How and why ranking highly is important
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
By offering ethical search engine optimization services through our internet marketing strategies will give your company a stronghold for long term search engine rankings that matter. We will also educate you or your staff on our exact process for educational purposes building your knowledge base of our SEO services as a whole. What makes our company different is we start from the ground up by analyzing your website assuring that it is search engine friendly and can be crawled properly for information exposure. We work within an extensive keyword research process to assure that all variables for our keyword optimization process is followed for multiple keyword(s) and keyword phrases for maximum exposure on the world wide web. We will build from scratch content within your existing website(s) as well as content pages for optimal visibility. Top notch reciprocal link generation for popularity building and many other search engine optimization services. Other marketing strategies include pay per click advertising and bid management for advertisement of your products and services, search engine optimization consulting by our experts and so much more
Pay-Per-Click Management
Stop losing valuable leads & sales due to over-bidding, under-bidding, or targeting the wrong keywords
Successful pay-per-click campaigns offer amazing returns and brand-building opportunities.
But every campaign needs to be managed and this takes a lot of time. Bid wars get very heated, bid gaps can appear many times in just one day. Do you want to risk overpayment or loss of listings? Or do you want to let the experts to bid on your behalf? Do you want to get frustrated over fragmented billing? Or do you want experts to handle that for you too? Do you have time to handle thousands of keywords across multiple search providers?
If you're too busy to monitor your campaigns, you really need PPC management.
The Costs
We charge an affordable monthly pay per click management fee; and it's not tied to your monthly spend. In short, we don't gain from ramping up your monthly expenditure: everyone's a winner - except your competition that is. We've years of experience at outmaneuvering our clients competitors in the Pay Per Click arena. The pay per click management service keeps everything in check, the overall spend is normally less than an independently managed unmonitored account would cost. Everyone's a winner, except your competition that is. We have years of experience at outmaneuvering pay-per-click bids from our clients' competitors.
It really makes sense: you get on with what you do best, and we get on with bringing you valuable leads through the search engines.
So if you are a valued brand, requiring the domination of the online marketplace that you deserve, give us a call.
Gauge Interactive – smart pay per click management.
Natural SEO
Get high ranking without paying per-click like your competitors!
Natural search engine optimization (SEO), also known as organic search engine optimization, is a specialized process that involves analyzing your website's underlying code, architecture and visible content and making enhancements so that the site is returned more prominently in the natural search results of spider–based search engines (such as Google and MSN).
Gauge Interactive constantly evaluates and updates our natural search engine optimization methodology to keep up with the ever–changing search algorithms used by the major search properties that account for 98%+ of all searches performed on the Internet, and to keep pace with any changes made to your website as new pages are added or updated.
Gauge Interactive's Natural Search Engine Optimization Services Include:
1. Keyword Research — Uncover which keywords and phrases will bring the most qualified traffic to your website.
2. Directory Submissions — Submit key sections of your website to appear within the four major online directories.
3. Search Engine Submissions — Submit the pages of your site so that they are included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website's offering.
4. Link Popularity Enhancement — Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site's visibility within search engines.
5. Website Content Enhancement — Develop and enhance your website's content and navigational structure to make your site more appealing to search engines.
6. Conversion Auditing — Uncover the obstacles that your website poses to visitors that try to perform a "conversion action" (buy, register, download, request more information, etc.). Learn how to build momentum toward conversion.
7. Website Competitive Intelligence — Discover what your competitors are doing and how to position yourself against them.
Gauge Interactive provides a complete array of Natural Search Engine Optimization Services, and once we gain an understanding of your business, your resources and your online marketing goals, we recommend the optimum combination of these services to get maximum ROI from your website.
Working Examples
Joe Steffen Attorney
We designed and developed a simple site which focuses on the legal services that Joe offers and puts a healthy emphasis on getting into contact with Joe. Since most legal problems can be complex and require personal attention, it was important to motivate people to call or email Joe personally.
