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Designing your website to put money in your pocket
March 6, 2008
The traditional view of most companies is that a website is a “loss-leader”, necessary for being considered a serious business, but not anything that could significantly boost sales or generate a significant ROI. This great article at SEOmoz shows that getting in the mindset of seeing your website as a investment and profit center as opposed to a money-pit is a good idea for your companies continued financial health.
Some interesting stats from the article:
* 43% of retail sales are to either be influenced by or made on the Internet by 2012
* 83% of business use the Internet to research and find potential vendors
* 75% of users admit to making judgments about the a company’s credibility based on their website’s design
The 75% of users admitting to making judgments on a companies credibility based on the website design is an incredible number. Think about your own website: if you don’t like the design of it currently, chances are your customers don’t either and it’s costing you a significant amount of business.
