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SEO Bullseye
April 10, 2009
Search Engine Optimization is a big deal. When building sites, its one of the most important things which influence our decisions about design, content, and site organization. If your site does not do well on Search Engines, it will not do anything else well either. Its a hard target to hit, but if you can get a bulls-eye, the payoff will be amazing.
We recently finished development on a website for a local kiteboarding lessons and gear company, All Out Kiteboarding. They came to us with the need to grow their business online. We built a custom e-commerce website using the software platform “Magento”.
Over the past months, their site has grown and is doing very well!
When we finish a site, we like to go back and assess how things are going, how the site is ranking, how many people are visiting the site etc. We use tools like Goolge Analytics to view and quantify these results.
Below is the basic “dashboard” page showing statistics for the All Out Kiteboarding website as a whole.
This site is doing very well in a few areas. Specifically, pages per visit, bounce rate, and average time on site. Since we launched the site on March 10 they have had nearly 700 visits to the site, and nearly 7,000 pageviews. Great exposure for their young business!
This next graphic shows where people are coming from. Whether direct traffic (typing alloutkiteboarding.com into a browser) or search engine traffic (typing all out kiteboarding into google) or from other sites (like facebook).
In this graph you can see that they are getting 35.4% of traffic from people typing in the specific url into their browsers. You can see that www.ikitesurf.com is sending them a lot of referrals as well. These referrals are coming from a link. You can also see google organic results and some referrals from facebook.
In the next chart, you can see what people are searching for and successfully finding the AOK site for. We call these terms “keywords”.
A few things look very good here. Specifically you can see the terms “kiteboarding Savannah” and “Savannah, ga kiteboarding lessons”. These are specific phrases and terms that we targeted in the construction of this site.
Finally, we see a screenshot from the google search results themselves showing their stellar page rank.
This is the goal. They appear number 2 out of a results list of 30,500 pages for “savannah, ga kiteboarding lessons”.
This is the target of many of the things we do. Getting a page rank like this is outstanding, and it will really drive a lot of money making business to these guys.
For more information on how we can help you hit your target give us a call or send us an email.
*If you would like more basic information on what SEO is, click here.*
Thanks a lot for the info. It really helps me because i am an SEO beginner and I want to know more about SEO. Thanks again.
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